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a groundbreaking partnership that merges high-performance sportswear with sustainable fashion, Puma has teamed up with Mercedes-AMG Petronas Formula One Team (MAPF1) and London-based creative studio Raeburn. This collaboration marks a significant stride towards circular fashion, blending MAPF1's cutting-edge performance wear with Puma's athletic expertise and Raeburn's innovative approach to upcycling.

The collection, characterized by its use of recycled materials and upcycled race-worn gear, aims to redefine modern luxury in sports fashion. Divided into three distinct tiers, each segment of the collection offers unique insights into the fusion of sport and sustainability.

Tier 1: The Hero Masterpiece Jacket

At the pinnacle of the collection is a hero masterpiece jacket, crafted from an original Nomex driver suit worn by Lewis Hamilton during races. This iconic piece, to be auctioned following the British Grand Prix, symbolizes the pinnacle of both performance heritage and sustainable innovation.

Tier 2: Raffle for Season-Worn Pieces

The second tier features a selection of garments fashioned from suits worn by both Hamilton and George Russell throughout the 2022 season. These pieces, available through a raffle on Puma’s website, offer fans and fashion enthusiasts alike a chance to own a piece of Formula One history transformed into wearable art.

Tier 3: Limited Edition Streetwear

Completing the collection is a series of limited edition streetwear items, crafted from unused Nomex pieces and other high-performance materials. Raeburn's expertise in upcycling ensures that each piece not only meets the rigorous demands of sportswear but also embodies a sustainable ethos that resonates with today's conscientious consumer.

Chris Raeburn, creative director and founder of Raeburn, expressed profound pride in the project, highlighting its innovative strides in sustainable fashion. This collaboration represents a radical departure from conventional design approaches, setting a new standard for how fashion can intersect with performance and sustainability.

Through this partnership, Puma, MAPF1, and Raeburn have not only created a collection that embodies the pinnacle of performance-inspired fashion but also set a precedent for future collaborations in sustainable design. By reimagining race-worn materials and emphasizing circularity in fashion, they invite consumers to rethink the relationship between sport, luxury, and environmental responsibility.

As the fashion industry continues to evolve, collaborations like Puma x MAPF1 x Raeburn serve as a testament to the transformative power of innovation and sustainability. This collection not only honors the legacy of Formula One but also charts a course towards a more sustainable future where style and performance converge in harmony.