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When the Australian soap opera “Neighbours” bid farewell in 2022 after an illustrious 37-year run, it marked the end of a cultural phenomenon deeply ingrained in the hearts of its viewers. Set in the fictional suburb of Erinsborough, the show became a beloved staple, offering a comforting glimpse into everyday Australian life with characters who felt like family to many.

Adam Gerace, a senior psychology lecturer at Central Queensland University, was keen to explore the profound emotional impact of the show’s cancellation. In his extensive study published in the journal PLOS One, Gerace surveyed nearly 1,300 Australians to understand their reactions to “Neighbours” coming to an abrupt end.

“What struck me was how fans spoke of losing the series as if they were losing a close friend,” Gerace reflected.

The study, conducted shortly after the final episode aired in 2022 (before the show's revival in 2023), delved into a spectrum of emotions associated with grief, such as sadness and anger. It also assessed participants’ ability to find closure amidst the abrupt ending and their gratitude for the memories and connections the show had provided over the years.

“People were deeply saddened by the cancellation and struggled with feelings of unfinished business,” Gerace explained. “However, they expressed immense gratitude for the sense of community the show had fostered, the exposure to different lifestyles, and the personal connections they had formed with characters.”

The survey utilized the concept of “parasocial breakup,” originally coined to describe the emotional distress felt when a viewer loses a connection with a fictional character. Participants were asked to rate statements like, “Now that my favorite Neighbours character is off the air, I feel more lonely,” revealing the depth of attachment many felt towards the show’s characters.

Gerace highlighted that these parasocial relationships extend beyond television; they manifest in responses to the conclusion of book series, video games, and other media that people invest emotionally in.

“Neighbours” held a unique place in Australian culture, with viewers spanning generations and tuning in regularly. For many, the show became a ritualistic part of daily life, with most fans watching an average of five episodes per week. This consistent engagement over decades contributed significantly to the intensity of emotional responses when the show ended.

Dara Greenwood, an associate professor of psychology at Vassar College, noted that prolonged exposure to characters allows viewers to develop deep emotional bonds.

“The more time spent with characters, the more those bonds become intertwined with one’s daily life,” Greenwood observed. She emphasized that such attachments can be particularly meaningful for individuals seeking solace or connection during personal challenges.

Elizabeth Cohen, a researcher specializing in the psychology of media at West Virginia University, emphasized that grief over the loss of a fictional character or media figure can be as profound as mourning a real-life loss. She suggested that the level of access and intimacy afforded by media figures can lead to strong emotional bonds.

“While excessive attachment to fictional characters can potentially have drawbacks,” Gerace cautioned, “it also provides opportunities for empathy and understanding different perspectives.”

Gerace’s study illuminated how fictional narratives like “Neighbours” not only entertain but also profoundly shape emotional landscapes and foster connections that resonate deeply with audiences. It underscored the significant role that media plays in people’s lives, offering avenues for emotional expression, empathy, and a sense of belonging.

Moreover, the enduring popularity of “Neighbours” was not just limited to Australia. The show gained a global following, especially in the UK, where it aired daily for decades on BBC One and gained a dedicated fan base. Its international success contributed to its cultural impact and further deepened the emotional ties fans felt towards its characters.

Beyond its entertainment value, “Neighbours” also became a launching pad for numerous actors who went on to achieve international fame. Stars like Kylie Minogue, Margot Robbie, and Guy Pearce all began their careers on the show, cementing its legacy in the annals of television history.

The show’s longevity and consistent storytelling endeared it to viewers of all ages, from those who grew up with the original cast to newer generations discovering the series through streaming services and reruns. This cross-generational appeal speaks to the show’s ability to resonate with diverse audiences and maintain relevance over time.

In addition to its impact on viewers, “Neighbours” contributed to broader societal conversations through its portrayal of social issues. The show tackled topics such as racism, LGBTQ+ rights, and mental health, often ahead of its time in addressing these sensitive subjects. This progressive approach garnered praise and sparked discussions that extended beyond the screen, influencing public attitudes and perceptions.

Furthermore, the production of “Neighbours” itself became a cultural touchstone, with fans visiting the real-life set in Melbourne, Australia, to immerse themselves in the world of their favorite characters. The set tours and fan events provided opportunities for fans to connect with each other and celebrate their shared love for the show, reinforcing the sense of community fostered by “Neighbours.”

Overall, the end of “Neighbours” in 2022 marked not just the conclusion of a television series, but the end of an era that had shaped popular culture and touched the lives of millions around the world. Adam Gerace’s study captured the depth of emotion and connection fans experienced, shedding light on the powerful impact of fictional narratives and parasocial relationships in modern society.