Fruit distributor Fresh Del Monte has launched their latest innovation in North America this month: the Rubyglow pineapple, priced at an impressive $400.

Known for their specialty pineapples like the Honeyglow and Pinkglow, Fresh Del Monte's newest addition stands out with its vibrant red exterior. Despite its striking appearance, the Rubyglow pineapple retains the classic yellow flesh and sweet taste of a traditional pineapple.

The Rubyglow pineapple was developed in Costa Rica after approximately 16 years of research. It is a unique cross between a Morada pineapple and a traditional pineapple, according to Fresh Del Monte. This exotic fruit first made its debut in China in January, coinciding with the Chinese New Year celebrations.

The Rubyglow is currently available at only one store in North America—Melissa’s Produce, a specialty grocer in Southern California—where it retails for $395.99. This price is significantly higher than that of Fresh Del Monte’s previous creations, such as the Pinkglow pineapple, which sells for $29 at Melissa's Produce.

Despite its hefty price, the Rubyglow pineapple has already sold out at the Southern California retailer. Fresh Del Monte reports that only a few hundred of these pineapples were initially brought to North America for sale.

For those eager to get their hands on the Rubyglow pineapple, Fresh Del Monte offers a glimmer of hope. Fruit enthusiasts can submit their contact details to a waitlist on Fresh Del Monte's website to be notified when more Rubyglow pineapples become available.

However, the supply of this unique fruit remains extremely limited. Only 5,000 Rubyglow pineapples will be available worldwide in 2024, with the number decreasing to just 3,000 in 2025. This scarcity adds to the allure and exclusivity of the Rubyglow pineapple.

The launch of the Rubyglow pineapple represents Fresh Del Monte’s commitment to innovation and their ability to create unique and exotic fruit varieties. The company’s continuous research and development efforts have allowed them to introduce distinctive products that captivate consumers and stand out in the market.

The introduction of the Rubyglow pineapple also highlights the growing market for premium and exotic fruits. Consumers are increasingly willing to pay a premium for unique and high-quality produce, driving demand for innovations like the Rubyglow pineapple.

This launch follows the successful introduction of the Pinkglow pineapple, which gained popularity for its visually appealing pink flesh. The Rubyglow pineapple is expected to generate similar excitement among fruit aficionados and gourmet enthusiasts.

The limited availability and high price point of the Rubyglow pineapple underscore the exclusivity of this product. Fresh Del Monte’s strategic release in North America aims to tap into a niche market of consumers who seek out rare and exotic fruits.

The Rubyglow pineapple's debut is a testament to Fresh Del Monte’s expertise in horticultural innovation and their ability to bring unique and desirable products to market. As the company continues to push the boundaries of fruit cultivation, consumers can look forward to more exciting developments in the future.

Fresh Del Monte has consistently demonstrated its prowess in horticultural research and innovation. The creation of the Rubyglow pineapple involved meticulous breeding techniques and extensive testing to ensure its unique characteristics. The vibrant red exterior of the Rubyglow is not only visually striking but also represents a significant achievement in fruit cultivation.

The demand for premium and exotic fruits is on the rise, and Fresh Del Monte is well-positioned to capitalize on this trend. The Rubyglow pineapple appeals to a niche market of consumers who are willing to pay a premium for exclusive and high-quality produce. This trend is reflective of a broader shift towards more adventurous and discerning eating habits among consumers.

In addition to its aesthetic appeal, the Rubyglow pineapple offers the same delightful taste and texture that consumers expect from a premium pineapple. Its unique appearance makes it a conversation starter and a sought-after item for special occasions and gourmet culinary creations.

The limited availability of the Rubyglow pineapple adds to its mystique and desirability. By restricting the supply, Fresh Del Monte creates a sense of urgency and exclusivity that appeals to consumers looking for unique and rare food experiences. This strategy not only drives demand but also reinforces the brand’s reputation for innovation and quality.

Fresh Del Monte’s ability to continuously introduce new and exciting products like the Rubyglow pineapple keeps the brand relevant and top-of-mind for consumers. As the company continues to innovate and expand its product offerings, it solidifies its position as a leader in the premium fruit market.