LeBron James Aims for Third Olympic Gold, Reflects on Legacy Beyond Basketball

LeBron James, renowned as a four-time NBA champion and two-time Olympic gold medalist, is preparing for his third Olympic appearance this summer in Paris, where he aims to add another gold medal to his illustrious career with Team USA. Having previously triumphed in 2008 and 2012, James shared his hypothetical Olympic aspiration beyond basketball during an exclusive interview for "TODAY."

“If I could compete in a different sport in the Olympics, I know exactly what it would be — the four-by-one relay in track and field,” James enthusiastically told Craig Melvin. Recognized for his athleticism and agility on the basketball court, James expressed a desire to anchor the relay team, emphasizing his wish to "finish it off the right way."

As the countdown to the 2024 Paris Olympics begins, fans can tune in to witness every event and medal ceremony on Peacock, commencing with the Opening Ceremony on July 26 at 12 p.m. ET.

Reflecting on his decision to return to the Olympics at this stage in his career, James cited timing and the opportunity to reciprocate Team USA's support. “At this juncture of my career, I still believe I have much to contribute, and Team USA has given me tremendous opportunities,” he explained.

Beyond his exceptional achievements in basketball, James is determined to establish a broader legacy that transcends the sport. “I aspire for my legacy to encompass more than just basketball. I want it to reflect my impact on communities and the inspiration I provide to people around the globe,” he emphasized.

Acknowledging the profound influence basketball has had on his life, James underscored his ambition to surpass the confines of the sport in defining his legacy. “Basketball has afforded me opportunities to explore different parts of the world and accomplish feats beyond my wildest dreams,” he noted. “However, if my legacy is solely defined by the game, then I believe I would have fallen short of my mission.”

Looking ahead to the 2028 Summer Olympics in Los Angeles, despite recently extending his tenure with the Lakers, James humorously ruled out remaining in the city during the Games. “When the Olympics arrive in Los Angeles, I’m getting out of that city,” he chuckled. “While I may reside there throughout the year, Los Angeles in ’28 is not on my agenda.”

This summer, James is set to become the oldest U.S. men’s basketball Olympian, further cementing his legacy as a global sports icon and philanthropist, both on and off the court.

James' Impact and Community Outreach

Beyond his athletic achievements, LeBron James has become a prominent figure in philanthropy and social activism. Through his LeBron James Family Foundation, he has dedicated efforts to improving education and providing resources for underprivileged youth in his hometown of Akron, Ohio, and beyond. The foundation's initiatives include scholarships, mentorship programs, and community outreach events aimed at empowering children and families.

James has been vocal on issues of social justice, using his platform to advocate for equality and address systemic inequalities. His leadership extends beyond basketball arenas, as he actively engages in initiatives that promote social change and uplift marginalized communities.

Global Icon and Business Ventures

As a global sports icon, James has leveraged his influence to pursue business ventures beyond the court. He co-founded SpringHill Entertainment, a media production company focused on creating content that reflects diverse perspectives and stories. The company has produced documentaries, television series, and feature films that explore themes of sports, culture, and social issues.

James' entrepreneurial spirit also extends to his partnership with Nike, where he has developed a successful line of signature sneakers and apparel. His endorsement deals and business ventures have solidified his status as one of the most marketable athletes globally, earning him a place on Forbes' list of highest-paid athletes.

Future Aspirations and Legacy

Looking ahead, LeBron James remains committed to expanding his impact and legacy, both in sports and beyond. While basketball has been central to his career, he envisions a legacy that encompasses his contributions to society, education, and global advocacy.

“I hope it’s not just talking about basketball,” James reflected. “What I do in our community and the people that I inspire all over the world is what I want my legacy to be about.”

James continues to inspire generations of fans with his dedication to excellence, philanthropy, and social activism. His journey from an aspiring athlete in Akron to a global icon illustrates the transformative power of sports in shaping lives and communities.

As he prepares for the upcoming Olympics in Paris, LeBron James remains a beacon of inspiration, embodying the values of resilience, leadership, and a commitment to making a positive impact on and off the court.