Scooter Braun's announcement on Monday marked a significant pivot in his career, signifying his departure from managing some of the music industry's foremost stars to fully embrace his role as CEO of Hybe America while prioritizing family time.

The decision wasn't sudden, as indicated by last year's headlines when Braun's firm, SB Projects, parted ways with Demi Lovato and Idina Menzel. Speculation heightened about his relationships with longtime clients such as Justin Bieber and Ariana Grande. Braun confirmed that after more than two decades, "this chapter as a music manager has come to an end," citing a pivotal conversation with a client last year as the catalyst for his decision.

Reflecting on his journey, Braun acknowledged the toll his career had on his personal life, particularly following his 2021 divorce from Yael Cohen. He described the demanding nature of talent management, where he was on call 24/7 for some of the industry's biggest names—a commitment he increasingly found unsustainable as his children matured.

"My kids were three superstars I wasn’t willing to lose," Braun emphasized. "The sacrifices I once made, I can no longer justify."

Braun's transition to CEO of Hybe America follows the 2021 merger of his investment firm, Ithaca Holdings, with the South Korean entertainment powerhouse. He expressed enthusiasm for this new chapter, focusing on expanding Hybe's footprint and fostering emerging talent. Despite stepping back from day-to-day management, Braun expressed enduring pride in Justin Bieber and Ariana Grande's evolution from their early careers under his stewardship.

"To witness their rise to legendary status today remains one of my greatest honors," Braun remarked. "As our professional relationships evolve, I will continue to champion them with the same fervor I did from their modest beginnings."

While Ariana Grande shifts to Good World Management for her management needs, Braun's firm will continue under the capable leadership of Allison Kaye and Jennifer McDaniels. Braun voiced confidence in their ability to cultivate a dominant, women-led management entity within the industry.

"This marks a new era," Braun concluded. "I eagerly anticipate what lies ahead, both for my family and for the next generation of talent we will nurture and elevate at Hybe America."

The transition signifies a strategic move within the music industry, where Braun's leadership at Hybe America is poised to capitalize on his extensive experience and network. His role not only focuses on business expansion but also on shaping the future landscape of talent management, leveraging Hybe's global influence to discover and nurture diverse artists. This shift underscores Braun's commitment to innovation and growth, aiming to set new benchmarks in entertainment while fostering inclusive and sustainable practices. As he embarks on this new journey, Braun remains a pivotal figure in shaping the industry's trajectory, bridging cultures and amplifying voices in the evolving music landscape.